Senator Keg Outlets Branding
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Downy Display Audit
Brief
PnG through Hasbah Kenya Limited engaged TopTouch
for a Wholesale display audit based on the expected
client criteria
Results
Successfully audited 150 wholesalers in 12 days
Bidco Last Mile Distribution
Bidco engaged TopTouch for a Last Mile Distribution drive by recruiting 72 Van Sales Reps countrywide with a scope of 4
KPIs:
Coverage:
Ensure that every outlet in Nairobi is covered 100%
Productivity:
Every 70% of the outlets covered convert into a sale
A minimum listing of MSL o drive the billing
Sales:
Daily Target of Kshs 70,000 to be achieved per Rep
RESULTS
Coverage:
95% achievement of the set target with 52,000 out lets mapped
Productivity:
61.4% listing of the 10 innovation brands against a target of 50%
Volume:
Kshs 77M sales recorded in 3 months
PRK Last Mile Distribution
PRK engaged TopTouch for a Last Mile Distribution drive by recruiting 20 Sales Reps countrywide with a scope of 3 KPIs:
Mapping:
Recruit a total of 10,680 outlets by the end of F22
Numeric Distribution:
Drive 50% of MSL brands by listing in outlets mapped
Volume:
Total target of 10,860 9 LC
RESULTS
Coverage:
102% achievement of the set mapped target with 10,894 outlets mapped
Productivity:
54% listing of the of the MSL brands
Volume:
106% achievement of the total target
KWAL LAST MILE DISTRIBUTION (LMD)
Summary of KPIs and scope:
KWAL engaged TopTouch for a Last Mile Distribution drive with a scope of 3 KPIs:
Coverage:
Ensure that every wines and spirit has a listing of the 15 focus innovation brands
Productivity:
Every store (wines & spirit) called converts into a sale A minimum listing to drive the billing
Results Coverage:
100% achievement of the set target of 20 outlets per day per rep
Productivity:
52% listing of the 12 innovation brands against a target of 50%
Volume:
108% monthly sales of Kshs 2.9M against a target of Kshs 2.7M
Always Wholesale Acceleration
Project Objective:
- Deliver maxi soft sales target as deployed
- Drive communication on Always superiority
- Convert every Pads sales into an Always sales as the SKU is very competitive
