Bidco Last Mile Distribution

Bidco engaged TopTouch for a Last Mile Distribution drive by recruiting 72 Van Sales Reps countrywide with a scope of 4
KPIs:
Coverage:
Ensure that every outlet in Nairobi is covered 100%
Productivity:
Every 70% of the outlets covered convert into a sale
A minimum listing of MSL o drive the billing
Sales:
Daily Target of Kshs 70,000 to be achieved per Rep
RESULTS
Coverage:
95% achievement of the set target with 52,000 out lets mapped
Productivity:
61.4% listing of the 10 innovation brands against a target of 50%
Volume:
Kshs 77M sales recorded in 3 months