KWAL LAST MILE DISTRIBUTION (LMD)

Project

Our Role

Last Mile Disrtibution

Client

KWAL

Project Date

2020 to date

Summary of KPIs and scope:

KWAL engaged TopTouch for a Last Mile Distribution drive with a scope of 3 KPIs:

Coverage:

Ensure that every wines and spirit has a listing of the 15 focus innovation brands

Productivity:

Every store (wines & spirit) called converts into a sale A minimum listing to drive the billing

Results Coverage:

100% achievement of the set target of 20 outlets per day per rep

Productivity:

52% listing of the 12 innovation brands against a target of 50%

Volume:

108% monthly sales of Kshs 2.9M against a target of Kshs 2.7M