PRK Last Mile Distribution

PRK engaged TopTouch for a Last Mile Distribution drive by recruiting 20 Sales Reps countrywide with a scope of 3 KPIs:
Mapping:
Recruit a total of 10,680 outlets by the end of F22
Numeric Distribution:
Drive 50% of MSL brands by listing in outlets mapped
Volume:
Total target of 10,860 9 LC
RESULTS
Coverage:
102% achievement of the set mapped target with 10,894 outlets mapped
Productivity:
54% listing of the of the MSL brands
Volume:
106% achievement of the total target