Department: Data/IT
Reports to: Data/IT Manager
1. Job Purpose
The Data Manager is responsible for managing, analyzing, and optimizing all data processes within Toptouch marketing
2. Key Roles and Responsibilities
Data Strategy & Management
- – Develop and implement a comprehensive data management framework for marketing operations.
- – Manage and maintain agency databases, dashboards, and reporting tools.
- – Oversee the collection, storage, and organization data (campaign performance, CRM, analytics).
- – Integrate data across multiple sources (RFM, Kobo Collect, ODK, Office 365, etc.) to create a unified view of client performance.
- – Ensure compliance with data privacy laws (e.g., GDPR, Kenyan Data Protection Act).
IT Infrastructure & Systems Administration
- – Oversee the agency’s IT environment, including servers, networks, workstations, and cloud tools (e.g., Microsoft 365, Google Workspace).
- – Manage software licensing, user accounts, and hardware inventory.
- – Implement and maintain cybersecurity measures, including antivirus, firewalls, access control, and regular security audits.
- – Troubleshoot and resolve hardware, network, and software issues to minimize downtime.
- – Manage cloud storage, email systems, and data backup processes for business continuity.
- – Lead or support IT procurement, installation, and vendor management.
Data Quality & Governance
- – Create data validation and quality assurance processes.
- – Maintain data accuracy, completeness, and consistency across all tools and platforms.
- – Regularly audit marketing and campaign data to ensure reliability before client reporting.
- – Manage user access and enforce data security protocols.
Reporting & Analytics
- – Design, automate, and maintain real-time performance dashboards (e.g., Power BI, Excel Dashboards).
- – Deliver actionable insights from campaign data to support optimization and decision-making.
- – Generate monthly and ad-hoc client reports summarizing key insights and trends.
Collaboration & Capacity Building
- – Work closely with account managers and project managers to translate data insights into marketing actions.
- – Support team members in data literacy and use of analytics tools.
- – Liaise with clients on data-related queries and provide strategic insights.
Innovation & Automation
- – Identify and implement opportunities for automation in reporting and data integration.
- – Stay updated on marketing analytics technologies (CRM tools, attribution models, APIs).
- – Drive adoption of AI-driven tools for analytics, predictive modeling, and reporting.
Key Qualifications
Bachelor’s degree in information technology, Data Science, Computer Science, or Data Analytics or any other related field. A postgraduate degree or certifications (Microsoft Excel, Data Analytics, Power BI, or cybersecurity) is an added advantage.
Experience
Minimum 5 years in IT/ Data management, data analysis, and technology management roles within a marketing agency or IT services company.
Technical Skills
– Advanced proficiency in SQL, Advanced Excel and Power BI/Tableau
-Experience with CRM systems, and data management system platforms etc.
-Experience in data collection, coding of basic data collection such as ODK, Survey CTO, Kobo Collect.
– Strong understanding of network management, server administration, and cybersecurity.
– Familiar with cloud systems (Microsoft Azure, Google Cloud, Digital Ocean).
– Knowledge of data integration, automation, and API connections.