Every campaign in our portfolio represents a client who trusted us with their brand, and a team that delivered.
Explore our work - the challenges, the strategies, and most importantly, the results.
Norda Industries engaged TopTouch Marketing for a Merchandising services in Modern Trade countrywide.
-Call Adherence – 100%
-Coverage – 100%
-Availability – 95%
-SOS – 20%
-Sales – 100%
sales achievement vs target month on month
Coverage achieved with call adherence
Achieved SOS
Achieved availability vs a TGT of 95%
PRK engaged TopTouch Marketing for Merchandising services in Modern Trade countrywide.
-Volume: 100% achievement of the sales target
-Universe: 100% adoption of the new outlets in the MT trade to the existing universe
-OOS Management: Drive 90% availability of the MSL
-SOS: Maintain fair share at the category with key focus on Gin at 30% and Whiskey at 40%
-Visibility Execution: Promotions, Extra Displays/ Gondolas, VAPS, Special/Themed events
Coverage in 331 outlets onboarded to date
of all outlets surpassed the minimum stock holding threshold
perfect stores outlets achieving KPI threshold
Volume sales within MT in H1.
To recruit and deploy field marketing merchandisers in MT, LMTs and Petromarts to drive demand creation at the point of purchase through excellent execution, product activation and order generation to volume and value.
-Coverage of the unique universe
-Availability at 100%
-Activation of KWAL products within 24 hours
-Tracking of assets
-Accessibility: Growing and maintaining Share of space
Coverage of stores
Availability within 2 months of execution
Sales achievement
We trained and deployed field marketing merchandisers to ensure products retain a competitive edge in MT and LMT channels
-Driving performance based on Availability (OSA)
-Planogram (Merchandising standards)
-Visibility (SOS),
-Asset tracking
-Secondary placement and Sales (Net Sales Value) KPIs
to
OSA growth
Increased share of shelf
Growth revenue
Planogram execution
Secondary placement of brands on promotion
To recruit, train and deploy Account Developers to grow existing and recruit new accounts, drive visibility through excellent merchandising standards and drive volume/value of the business targets.
-Coverage of the active universe
-Availability of Kotex and Huggies MSL SKUs
-Tracking of assets
-Growing revenue through order generation and 100% delivery
-Negotiate SOS as dictated by SOM through JBP and relationship building.
Coverage with incremental 231 added on the coverage list
Productivity (Hit rate)
Sales achievement
Godrej recently launched AER–O, a car freshener brand. To drive trial, awareness, and consideration, Top Touch is to execute a high-impact car sampling campaign targeting active drivers during key usage moments.
-Drive product trial and fragrance awareness.
-Identify high-performing locations for future scale- up.
-Capture basic consumer feedback on scent preference and purchase consideration
Route Coverage
Completed 3 major road corridors (Thika, Kiambu & Limuru) in 3 days.
Sampling Target Hit
Engaged 5,280 drivers against a 4,500 3-day target.
Drivers Sampled
Achieved peak daily performance of 148% on day two.
Tasked to create awareness through sampling and help clear products on short expiry off the shelf (3 to 6 months expiry period lapse).
-Increase pad sales by 50%.
-Create awareness of Kotex Maxi Essential
-Reach/engage 160 consumers per day
-Increase liner & tampon sales by min 20%
-Test & learn impact of exercise books to sales
Max peak performance achieved.
Highest total sales recorded.
Year-long performance tracked.
Strong post-restriction recovery rate.
Downy introduced new, long-lasting fragrance variants in Kenya through an exciting campaign. The focus was on creating a buzz and engagement through market storms.
The campaign seeks to educate and entice both current Downy users and those using competing products, driving them to try the innovative variant.
-Drive awareness and excitement, generating buzz with impactful & engaging direct-to-consumer activities
-Introduce the new Downy product in Kenya
-Educate through trial amongst users and non-users
Total users converted
Growth of non-users across the regions.
Penetartion of the new Downy
Tasked to drive brand awareness, stimulate product trial and grow volumes across outlets.
-Create and increase awareness of Blue Band Choco and Vanilla and its benefits to consumers
-Boost sales conversion to meet the set targets.
-Communicate the available in-store offers.
-Engage 150 consumers per store per day and gather consumer insights
Planned activations completed within 24 days
Activations done per day
Sales performance achieved the target
Secondary placement of brands on promotion
SKU ‘Choco’ best perfomance
Top Touch was tasked to drive brand awareness, trial, and engagement for ORS, Hobby, FEM, and Dabur Herbal Toothpaste among university students.
-Build strong brand connection through interactive sampling, demos, and peer engagement.
-Brand Ambassadors and Technicians: Sampling, product demos, student engagement
-Supervisory Team: Coordination and reporting.
Achievement on engagement and sampling.
Sample students
Students did touchups
KWAL engaged TopTouch for a Last Mile Distribution drive with a scope of 3 KPIs:
-Ensure that every wines and spirit has a listing of the 15 focus innovation brands
-Every store (wines & spirit) called converts into a sale
-A minimum listing to drive the billing
Achievement of the set target of 20 outlets per day per rep.
Listing of the 12 innovation brands against a target of 50%
Monthly sales of Kshs 2.9M against a target of Kshs 2.7M
Deploy 30 (Thirty) Probox distributor sales representatives, 12 (twelve) motorcycle sale representatives and 1(one) non-motorized sales representative. The team is overseen by a project manager.
-To support SINE IMPORTERS in achieving set Volume and Numeric Distribution targets of must sell SINE IMPORTERS brands.
-Drive best practice for Distributor Sales Representatives.
-Supplement distributors, Distribution resources.
-Increase distributor coverage and transition listed outlets to normal distribution.
Coverage rate
Outlets mapped
Sales delivered
Dabur engaged TopTouch for a Last Mile Distribution drive by recruiting 9 Salon sales Reps and 4 MBSRs In Nairobi with a scope of 3 KPIs.
-Ensure that every outlet in Nairobi is covered 100%
-Every outlet converts into a sale
-Daily Target of Ksh. 8,000 to be achieved per Rep
Outlets mapped
Listing of the 5 brands
Total value of sales
Recruit Last Mile Distribution reps to drive penetration of Red Bull brand in the On-trade (bars) market. Trade Visits to make sure KPIs are on check as per client brief
-Drive coverage of universe of 800 on- trade bars
-Listing of Red Bull brand (Numeric Distribution)
-Sales as per the set target
-Merchandising in hot zones to drive off-tak.
Coverage of targetted outlets.
Sales growth by on a weekly basis
Productivity
