TopTouch Marketing activated for Ariel, Downy and Old Spice at the Standard Chartered Nairobi Marathon on 25 October 2026. The brand activation setups combined product displays, themed installations and face-to-face engagement, giving visitors opportunities to connect with the brands alongside the race-day activities.
Each activation presented a different experience. Ariel and Downy shared a colourful space built around cleaning, fabric care and freshness. Old Spice used bold red branding, nautical styling and a physical activity element to express its personality.
Ariel and Downy: From Visual Attraction to Product Discovery
Branded flag banners and floral decorations marked the Ariel and Downy space, creating a recognisable entrance. Within the setup, oversized product replicas offered a focal displays of the product range giving visitors a closer look at the brands.
The design connected visual attraction with opportunities for conversation. Visitors gathering around the installations could also engage with brand ambassadors and explore the products on display. The team’s coordinated uniforms made staff easy to identify within the busy event setting.
Ariel’s green branding sat alongside Downy’s floral imagery and product colours gave the two brands a shared presence while retaining distinct visual identities.
Tent visitors got awards of various merchandise after an interactive washing experience game engagement on large led screens.
Old Spice: Extending the Brand Through the Experience
The Old Spice activation used a prominent red frontage to establish its presence. Inside, branded counters, product displays and nautical props carried the theme through the tent. Ambassador outfits continued the red-and-white palette, making the team part of the overall presentation.
A punching machine station introduced an activity element that connected naturally with the sporting occasion. Product conversations and photo opportunities provided additional ways for visitors to interact with the brand.
These elements created several points of engagement within one space, accommodating visitors who wanted to explore, participate or speak with the team.
Connecting Setup and Visitor Engagement
TopTouch Marketing’s contribution brought these elements together on the ground, supporting brand experiences within the wider Standard Chartered Nairobi Marathon 2026 atmosphere.
Planning a brand activation or an experiential event? Contact TopTouch Marketing to discuss how your event space can support product discovery and visitor engagement.
